Terms Of Use - Purely U
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Terms Of Use

Effective Date: 1 October 2025
Last Updated: 1 October 2025

Agreement to Terms

By accessing, browsing, or purchasing from this website (purelyu.com.au), you agree to be bound by these Terms & Conditions (“Terms”), our Privacy Policy, Cookie Policy, and all applicable laws and regulations. If you do not agree with any part of these Terms, you must not use this website or purchase our products.

This is a legal agreement between you and Purely U Pty Ltd ABN 24 685 836 275 (“Purely U”, “we”, “us”, “our”).

1. Changes to Terms

Right to Modify

We reserve the right to amend, modify, or update these Terms, our Privacy Policy, product information, pricing, or any other content on this website at any time without prior notice.

Changes are effective immediately upon posting to the website. Your continued use of the website following any changes constitutes your acceptance of the modified Terms.

Your Responsibility: We recommend that you review these Terms periodically to stay informed of any updates. The “Last Updated” date at the top of this page indicates when these Terms were last revised.

2. Website Use and Eligibility

Age Requirement

You must be 18 years of age or older to:

  • Use this website
  • Create an account
  • Purchase products from Purely U

By using this website, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into this agreement.

Acceptable Use

You agree to use this website only for lawful purposes and in accordance with these Terms. You must not:

  • Use the website in any way that violates applicable laws or regulations
  • Attempt to gain unauthorised access to our systems or networks
  • Interfere with or disrupt the website’s operation or servers
  • Use automated systems (bots, scrapers) to access the website without permission
  • Transmit any viruses, malware, or harmful code
  • Impersonate any person or entity
  • Collect or harvest personal information of other users

3. Account Registration

Creating an Account

To purchase products from Purely U, you must create and maintain an account. When you register, you agree to:

  • Provide accurate, current, and complete information
  • Maintain and update your information to keep it accurate
  • Keep your password secure and confidential
  • Accept responsibility for all activities under your account
  • Notify us immediately of any unauthorised use of your account

We reserve the right to:

  • Refuse registration to any person
  • Suspend or terminate accounts at our discretion
  • Require additional verification of identity or payment information
Account Security

You are solely responsible for maintaining the confidentiality of your account credentials. We are not liable for any loss or damage arising from your failure to protect your account information.

4. Product Information and Pricing

Invitation to Treat

All product listings, descriptions, and promotional materials on this website constitute an invitation to treat only, not an offer to sell. When you place an order, you are making an offer to purchase, which we may accept or reject at our sole discretion.

We reserve the right to:

  • Accept or decline any order without providing a reason
  • Limit quantities on any product
  • Discontinue any product at any time
  • Refuse service to anyone
Pricing and Availability

  • All prices are in Australian Dollars (AUD) and include GST unless otherwise stated
  • Prices are subject to change without notice
  • We strive to ensure pricing accuracy but errors may occur
  • If a pricing error is discovered, we may cancel the order or contact you for instructions
  • Product availability is subject to change
  • We are not obligated to honor pricing errors or incorrect product information
Product Descriptions

We make every effort to accurately describe our products, including:

  • Ingredients and formulations
  • Sizes and quantities
  • Certifications (e.g., Organic, Non-GMO, Vegan)
  • Usage instructions

However, we do not warrant that product descriptions, images, or other content is completely accurate, current, or error-free.

5. Orders and Order Acceptance

Placing Orders

When you place an order through our website, you:

  • Confirm that all information provided is accurate
  • Authorize us to charge your payment method
  • Agree to these Terms and our policies
  • Confirm you are legally capable of entering into binding contracts
Order Confirmation

You will receive an order confirmation email once your order is placed. This confirmation does not constitute acceptance of your order.

Order acceptance occurs when:

  • We dispatch your products, OR
  • We send you a shipping confirmation email

We may reject orders if:

  • Products are unavailable
  • Pricing or product information is incorrect
  • Payment cannot be processed or verified
  • We suspect fraudulent activity
  • Your account has been suspended
  • You have breached these Terms
Order Cancellation

By You:

  • Orders can only be cancelled before shipping
  • Contact [email protected] immediately to request cancellation
  • Cancellation is not guaranteed – we will cancel if possible

By Us:

  • We may cancel any order at our discretion
  • Reasons include: product unavailability, pricing errors, payment issues, suspected fraud
  • You will be notified and refunded if we cancel your order

6. Payment

Accepted Payment Methods

We accept the following payment methods:

  • Credit cards (Visa, Mastercard, American Express)
  • Debit cards
  • Payment gateways (Stripe, PayPal, or other approved processors)
Payment Authorization

By providing payment information, you represent and warrant that:

  • You have the legal right to use the payment method
  • The information you provide is accurate and complete
  • You authorize us to charge the payment method for the order total
  • You authorize us to share information with payment processors for validation
Payment Processing

  • Payment is processed at the time of order placement
  • We use third-party payment processors (e.g., Stripe)
  • Payment information is handled according to our Privacy Policy
  • We do not store complete credit card details on our servers
Payment Verification

Your payment method may be subject to:

  • Validation checks by the payment processor or card issuer
  • Additional security verification
  • Authorization holds or pre-authorization charges
If payment is not authorized:

  • We will not be liable for any delay or non-delivery
  • Your order may be cancelled
  • We may contact you to arrange alternative payment
Payment Disputes

If you dispute a charge:

  • Contact us first at [email protected] to resolve the issue
  • Provide your order number and details of the dispute
  • We will investigate and respond within 5 business days

Fraudulent Chargebacks: Initiating a fraudulent chargeback or payment dispute may result in:

  • Account suspension or termination
  • Referral to collection agencies
  • Legal action to recover costs

7. Shipping and Delivery

Delivery Timeframes

We will use our best efforts to meet the following estimated delivery timeframes:

  • Standard Shipping: 3-10 business days
  • Express Shipping: 1-2 business days

Please allow up to 15 business days for delivery to account for potential delays.

Important: These are estimates only. We are not responsible for delays caused by:

  • Courier or postal service issues
  • Incorrect delivery addresses provided by you
  • Natural disasters or extreme weather
  • Public holidays or peak periods
  • Customs delays (for any future international shipping)
  • Other circumstances beyond our control
Shipping Costs

  • Shipping costs are calculated at checkout based on your location and shipping method
  • Free shipping is available on orders over AU$80 (subject to change)
  • Promotional free shipping offers may have additional terms
Delivery Address

You are responsible for:

  • Providing an accurate and complete delivery address
  • Being available to receive the delivery or arranging an alternative
  • Any additional costs due to incorrect address information

We are not responsible for:

  • Non-delivery due to incorrect addresses
  • Packages left unattended at your request
  • Theft of delivered packages from your property
Risk and Title

Risk of loss and title for products passes to you upon dispatch of the products from our warehouse. Once dispatched:

  • We are not liable for loss, theft, or damage during transit
  • You should contact the courier directly for missing or damaged shipments
  • You may need to file a claim with the shipping carrier

Exception: For genuinely damaged products, see our Returns & Refunds Policy for how we can assist.

Delivery Modifications

We reserve the right to:

  • Modify, change, or discontinue delivery options
  • Adjust shipping timeframes
  • Change shipping carriers or methods
  • Update shipping costs

8. Returns and Refunds

Please refer to our Returns & Refunds Policy for complete details regarding:

  • Faulty or damaged products
  • Return eligibility and process
  • Refund processing timeframes
  • Situations where returns are not accepted

Your statutory rights under the Australian Consumer Law are not affected by these Terms.

9. Australian Consumer Law

Consumer Guarantees

Under the Competition and Consumer Act 2010 (Cth) and the Australian Consumer Law (“ACL”), certain statutory conditions, guarantees, and warranties apply to your purchase that cannot be excluded, restricted, or modified.

These consumer guarantees ensure that products are:

  • Of acceptable quality
  • Fit for any disclosed purpose
  • Match the description provided
  • Safe and durable for a reasonable period
Your Rights Under ACL

You may have rights to a remedy (repair, replacement, or refund) if products fail to meet the consumer guarantees.

For more information about your consumer rights, visit: www.accc.gov.au

Limitation of Liability

To the maximum extent permitted by law, except for liability that cannot be excluded under the ACL:

  • We exclude all warranties and conditions not guaranteed by the ACL
  • Our liability is limited to (at our option):
    • Resupply of the products or services
    • Payment of the cost of having products or services resupplied
    • Repair or replacement of products
    • Refund of the purchase price

We exclude liability for:

  • Incidental or consequential damages
  • Loss of profits, revenue, or business
  • Loss of data or corruption of data
  • Indirect or special damages
  • Damages arising from reliance on website content

10. Medical and Health Disclaimer

Not Medical Advice

The information on this website is for general informational purposes only and does not constitute medical advice, diagnosis, or treatment.

Our products:

  • Are not intended to treat, cure, or prevent any medical condition
  • Should not be used for therapeutic purposes
  • Are dietary supplements, not medicines
  • Are not evaluated by the Therapeutic Goods Administration (TGA) as therapeutic goods
No Guarantees

We make no guarantee or warranty regarding:

  • Results you may experience from using our products
  • Suitability of products for your individual needs
  • Effectiveness for any particular purpose
  • Health outcomes or benefits

Results vary based on individual factors including:

  • Age, gender, and health condition
  • Lifestyle, diet, and exercise
  • Other products or supplements used
  • Genetics and metabolism
  • Adherence to usage instructions
Consult Healthcare Professionals

Before using our products, consult a qualified healthcare professional if you:

  • Are pregnant, nursing, or planning pregnancy
  • Have any medical conditions or health concerns
  • Are taking medications or other supplements
  • Have allergies or sensitivities
  • Are under 18 years of age
Use at Your Own Risk

You acknowledge and agree that:

  • You use our products entirely at your own risk
  • We are not responsible for adverse reactions or side effects
  • You should read all product labels and ingredient lists carefully
  • You should follow all usage instructions provided
  • You will discontinue use if you experience adverse effects

11. Intellectual Property

Ownership

All content on this website is owned by or licensed to Purely U and is protected by Australian and international intellectual property laws, including:

  • Website design, layout, and structure
  • Text, graphics, logos, and images
  • Product descriptions and photography
  • Trademarks, service marks, and brand names
  • Software, code, and functionality
  • Videos, audio, and multimedia content
Limited License

We grant you a limited, non-exclusive, non-transferable license to:

  • Access and view the website for personal, non-commercial use
  • Print or download content for personal reference only

You may NOT:

  • Reproduce, duplicate, or copy website content for commercial use
  • Modify, adapt, or create derivative works
  • Distribute, sell, or transfer any content
  • Remove copyright or proprietary notices
  • Use our trademarks or branding without written permission
  • Frame, mirror, or deep link to our website without authorization
Infringement

Unauthorized use of our intellectual property may result in legal action and claims for damages.

12. User-Generated Content

Reviews and Testimonials

If you submit reviews, testimonials, comments, or other content to our website:

You grant us:

  • A perpetual, worldwide, royalty-free license to use, reproduce, modify, and display your content
  • The right to use your name and likeness in connection with your content
  • The right to use your content for marketing and promotional purposes

You represent and warrant that:

  • You own or have rights to submit the content
  • Your content does not violate any third-party rights
  • Your content is accurate and not misleading
  • Your content does not contain defamatory or unlawful material

We reserve the right to:

  • Remove, edit, or refuse to publish any user content
  • Moderate content for appropriateness
  • Remove content that violates these Terms

13. Privacy and Data Protection

Privacy Policy

Our collection, use, and protection of your personal information is governed by our Privacy Policy, which forms part of these Terms.

By using this website, you consent to:

  • Our collection and use of personal information as described in the Privacy Policy
  • Our use of cookies and tracking technologies as described in our Cookie Policy
  • The transfer of your information to third-party service providers as necessary
Business Transfer

In the event that Purely U or our business is sold, merged, or transferred to a third party:

You grant us the right to:

  • Transfer your personal information and data to the acquiring party
  • Share your information with potential buyers during due diligence
  • Continue using your information under the terms of our Privacy Policy

We will not be required to:

  • Obtain your prior consent for such transfer
  • Notify you individually of the transfer

However, any acquiring party will be required to continue protecting your information in accordance with our Privacy Policy and applicable laws.

14. Disclaimers

Website Content

To the fullest extent permitted by law, we disclaim all liability for:

  • Errors, mistakes, or inaccuracies on the website
  • Your reliance on any information on the website
  • Decisions made based on website content
  • Interruptions or unavailability of the website
  • Security breaches or unauthorized access
  • Bugs, viruses, or harmful code transmitted through the website
  • Content from third-party websites linked from our site
  • Loss or damage resulting from website use
“As Is” Basis

The website and all content are provided “AS IS” and “AS AVAILABLE” without warranties of any kind, either express or implied, including but not limited to:

  • Merchantability
  • Fitness for a particular purpose
  • Non-infringement
  • Accuracy or reliability
  • Uninterrupted or error-free operation

15. Limitation of Liability

Maximum Liability

To the maximum extent permitted by law, our total liability to you for any claims arising from or related to this website, our products, or these Terms is limited to:

The amount you paid for the product(s) giving rise to the claim, or AU$100, whichever is lower.

Excluded Damages

We are not liable for:

  • Indirect, incidental, special, or consequential damages
  • Loss of profits, revenue, or business opportunities
  • Loss of data or information
  • Business interruption
  • Personal injury or property damage (except as required by law)
  • Damages arising from product use or misuse
  • Third-party claims or actions
Basis of the Bargain

These limitations reflect the allocation of risk between the parties and are a fundamental basis of the bargain between you and Purely U.

Australian Consumer Law: Nothing in this section excludes liability that cannot be excluded under the Australian Consumer Law.

16. Indemnification

You agree to indemnify, defend, and hold harmless Purely U Pty Ltd, its directors, officers, employees, agents, affiliates, and partners from and against any and all claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising from or related to:

  • Your use or misuse of the website or products
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Your submission of false, inaccurate, or misleading information
  • Your fraudulent or illegal activities
  • Content you submit to the website

17. Termination

By Us

We may suspend or terminate your access to the website and your account at any time, with or without notice, for any reason including:

  • Violation of these Terms
  • Suspected fraudulent activity
  • Abusive or inappropriate behavior
  • Non-payment or payment disputes
  • Any conduct we deem harmful to our business or other users
By You

You may terminate your account by:

  • Ceasing to use the website
  • Contacting us to request account closure at [email protected]
Effect of Termination

Upon termination:

  • Your right to access and use the website immediately ceases
  • Pending orders may be cancelled
  • We may delete your account information
  • Sections of these Terms that by their nature should survive termination will continue to apply

18. Governing Law and Dispute Resolution

Governing Law

These Terms are governed by and construed in accordance with the laws of New South Wales, Australia.

Jurisdiction

You irrevocably submit to the exclusive jurisdiction of the courts of New South Wales, Australia for any disputes arising from or related to:

  • These Terms
  • Your use of the website
  • Your purchase of products
  • Any other matter related to Purely U
Dispute Resolution Process

Before initiating legal action, you agree to:

  1. Contact us first at [email protected] to attempt informal resolution
  2. Provide details of your complaint or dispute
  3. Allow 14 days for us to investigate and respond
  4. Negotiate in good faith to resolve the matter amicably

19. General Provisions

Entire Agreement

These Terms, together with our Privacy Policy, Cookie Policy, Returns & Refunds Policy, and Website Disclaimer, constitute the entire agreement between you and Purely U regarding your use of the website and purchase of products.

Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.

Waiver

Our failure to enforce any right or provision of these Terms does not constitute a waiver of that right or provision.

Assignment

You may not assign or transfer your rights or obligations under these Terms without our written consent. We may assign our rights and obligations without restriction.

Force Majeure

We are not liable for any failure or delay in performance due to circumstances beyond our reasonable control, including:

  • Natural disasters, extreme weather, or acts of God
  • War, terrorism, or civil unrest
  • Government actions or regulations
  • Labor disputes or strikes
  • Supplier or carrier failures
  • Internet or telecommunications failures
  • Pandemics or public health emergencies
Headings

Section headings in these Terms are for convenience only and do not affect interpretation.

Survival

Provisions that by their nature should survive termination (including disclaimers, limitations of liability, indemnification, and governing law) will survive termination of these Terms.

20. Contact Information

For questions, concerns, or notices regarding these Terms & Conditions:

Purely U Pty Ltd
ABN: 24 685 836 275
Email: [email protected]
Response Time: We aim to respond within 2 business days

Business Hours: Monday – Friday, 9:00 AM – 5:00 PM AEST

Acceptance of Terms

By using this website, creating an account, or purchasing products, you acknowledge that:

✓ You have read and understood these Terms & Conditions
✓ You agree to be bound by these Terms
✓ You consent to our Privacy Policy and Cookie Policy
✓ You are at least 18 years of age
✓ You have the legal capacity to enter into this agreement

If you do not agree, you must immediately stop using this website.

These Terms & Conditions were last reviewed and updated on 1 October 2025.

© 2025 Purely U Pty Ltd. All rights reserved.

 

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