PRIVACY POLICY
Effective Date: 1 October 2025
Your Privacy Matters to Us
At Purely U, we’re committed to protecting your personal information while delivering premium health and wellness products. This policy explains how we collect, use, and protect your data when you shop with us, browse our website, or engage with our community.
Who We Are
Purely U Pty Ltd is an Australian company specializing in natural health and wellness products. We operate online through our website, affiliate marketing partnerships, and distributor networks to bring you quality products like our Monk Fruit Concentrate range.
Contact Details:
- We’re here to help with any privacy questions or concerns:
- Email: [email protected]
- Business: Purely U Pty Ltd (Australian Company)
Information We Collect
Personal Information
When you interact with us, we may collect:
- Identity details: Your name and contact information
- Purchase information: Billing/shipping addresses, payment details, order history
- Communication records: Your emails, calls, and messages to us
- Website activity: Pages visited, time spent, and browsing patterns (detailed cookie information in our Cookie Policy)
- Marketing preferences: Your choices about receiving our communications
- Product feedback: Reviews, testimonials, and experience sharing
Website Data and Cookies
Our website uses cookies and similar technologies to enhance your experience, remember your preferences, and provide our services. These technologies may collect personal information as you browse our site.
For detailed information about cookie types, management options, third-party tracking, and your control settings, please see our separate Cookie Policy.
How We Use Your Information
We use your personal information to:
- Process and fulfill your orders including payment processing and delivery
- Provide customer service and respond to your inquiries
- Send important updates about your orders, account, and our policies
- Improve our products and services based on your feedback and usage patterns
- Marketing communications (with your consent) about new products, special offers, and health tips
- Fraud prevention and security to protect you and our business
- Legal compliance including tax obligations and regulatory requirements
Health Product Specific Uses
For our health and wellness products, we may use information to:
- Provide product recommendations suited to your interests
- Share educational content about natural health and nutrition
- Ensure products are suitable for your location (regulatory compliance)
- Improve product formulations based on customer feedback
How We Share Your Information
We respect your privacy and only share information when necessary:
Within Purely U
Your information stays within our company for business operations, customer service, and order fulfillment.
Service Providers
We work with trusted partners who help us operate:
- Payment processors (for secure transactions)
- Shipping companies (for product delivery)
- Website hosting (Hostinger – servers may be located overseas)
- Email marketing platforms (for newsletters and updates)
- Analytics providers (Google Analytics for website insights)
Affiliate Partners
In limited cases, we may share basic information (like successful referrals) with our affiliate partners, but never your personal contact details or payment information.
Legal Requirements
We may disclose information if required by Australian law, court orders, or to protect our legal rights and safety.
International Data Transfers
Important Notice: Our website is hosted by Hostinger, which operates servers in multiple countries including Singapore, Netherlands, and the United States. When you use our website, your information may be processed overseas.
We ensure that:
- All overseas recipients maintain privacy standards equivalent to Australian Privacy Principles
- Your data receives the same protection regardless of location
- We have appropriate contracts in place to safeguard your information
Data Security
We protect your information through:
- Secure website encryption (SSL certificates)
- Protected payment processing (we never store your credit card details)
- Access controls limiting who can view your information
- Regular security updates and monitoring
- Staff training on privacy and data protection
While we implement strong security measures, no online system is 100% secure. We continuously work to improve our protection methods.
Your Rights
Under Australian Privacy Principles, you have the right to:
Access Your Information
Request to see what personal information we hold about you – we’ll provide this free of charge within a reasonable timeframe.
Correct Your Information
Ask us to update or correct any inaccurate or outdated information.
Marketing Preferences
- Opt out of marketing emails by clicking “unsubscribe” in any email
- Update your preferences by contacting us directly
- Choose specific types of communications you want to receive
Data Portability
Request a copy of your information in a commonly used format.
Complaints Process
If you’re concerned about how we’ve handled your information:
- Contact us first – we aim to resolve issues quickly and directly
- Formal complaint – write to our Privacy Officer with details
- External review – contact the Office of the Australian Information Commissioner (OAIC) if unsatisfied
Data Retention
We keep your information only as long as necessary:
- Account information: While you’re an active customer plus 7 years for tax records
- Marketing data: Until you unsubscribe or request removal
- Website analytics: Anonymized data may be kept longer for business insights
- Legal requirements: Some records kept longer for compliance (e.g., tax, product safety)
When no longer needed, we securely delete or anonymize your information.
Children’s Privacy
Our products and website are intended for adults. We don’t knowingly collect information from anyone under 18. If you’re under 18, please have a parent or guardian make purchases on your behalf.
Data Breach Notification
If a data breach occurs that may cause you serious harm, we will:
- Investigate promptly and take immediate action to secure your data
- Notify you directly within reasonable timeframe
- Report to authorities as required by the Notifiable Data Breaches scheme
- Provide clear guidance on steps you can take to protect yourself
Business Changes
If Purely U is sold, merged, or undergoes significant business changes, your information may be transferred to the new owners. We’ll notify you in advance and ensure your privacy rights are maintained.
Policy Updates
We may update this policy to reflect:
- Changes in our business practices
- New legal requirements
- Improved privacy protections
- Customer feedback and requests
How we’ll notify you:
- Updated date at the top of this policy
- Email notification for significant changes
- Website banner for major updates
Marketing and Communications
What You Can Expect
With your consent, we’ll send you:
- New product launches and exclusive offers
- Health and wellness tips related to our products
- Customer stories and success experiences
- Company updates and behind-the-scenes content
Your Control
- Frequency: We respect your inbox – no spam, just valuable content
- Relevance: Communications tailored to your interests and purchase history
- Easy opt-out: Unsubscribe anytime with one click
- Preferences: Choose what types of emails you want to receive
Related Policies
This Privacy Policy works alongside our other important documents:
- Cookie Policy – Detailed information about website cookies and tracking
- Website Terms of Service – Terms governing your use of our website
- Website Disclaimer – Important disclaimers about our content and products
Please review these documents together for a complete understanding of your rights and our practices.
Questions or Concerns?
Email: [email protected]
Response time: We aim to respond within 2 business days
This privacy policy demonstrates our commitment to protecting your personal information while providing you with exceptional health and wellness products. Thank you for trusting Purely U with your privacy.